Determinan Peningkatan Pendapatan Pedagang Kaki Lima Di Kawasan Pondok Pesantren Bahrul Ulum Tambakberas Jombang

Mira Prihartini — Sun, 04 Aug 2024 00:00:00 +0000

Abstract: That investigate points to determine the impact of education, work involvement, entrepreneurial attitudes on the pay of road sellers within the Bahrul Ulum Tambakberas Jombang Islamic Boarding School region, at the same time or mostly. The populace in this consider were all 112 road merchants. The sample in this ponder was 28 traders who were gotten through a sampling technique using random sampling. This inquire about employments numerous direct relapse investigation procedures. The comes about of this investigate appear that education has an immaterial impact, work experience and entrepreneurial attitude have a significant effect, whereas at the same time having a noteworthy impact on the wage of road. This investigate is as it were constrained to street vendors in the Bahrul Ulum Tambakberas Jombang Islamic Boarding School area, therefore it is recommended to use a wider research sample in future research. As well as adding survey variables that influence business income.

Pengaruh Brand Awareness dan Brand Positioning Terhadap Keputusan Pembelian Produk Skincare Emina

Moh. Sahhal Jauhari, Faikatul Himma Safira Mahmud — Wed, 04 Jan 2023 00:00:00 +0000

This study aims to determine whether brand awareness and brand positioning have an effect either partially or simultaneously on purchasing decisions for Emina's skincare products in the Pondok Pesantren Putri Al-Fathimiyyah Tambakberas Jombang. The research method used is a survey with a quantitative approach and data obtained from the results of distributing questionnaires or questionnaires. The sampling technique used was random sampling with a sample of 80 multiple people using the IBM SPSS version 26.0. The results showed that: (1) Significantly brand awareness of Emina Skincare Product Purchase Decisions at PPP al-Fathimiyyah Tambakberas Jombang students, as evidenced by the tcount value of 2,296 > ttable of 1,991; a significance value of 0.000 < 0.05; and multiple linear regression coefficient of 0.391;(2) Significantly brand positioning on Emina Skincare Product Purchase Decisions at PPP al-Fathimiyyah Tambakberas Jombang students, as evidenced by the tcount value of 8.025 > ttable of 1.991; a significance value of 0.000 < 0.05; and multiple linear regression coefficient of 0.780;(3) Significantly brand awareness and brand positioning on Emina Skincare Product Purchase Decisions at PPP al-Fathimiyyah Tambakberas Jombang students, as evidenced by the Fcount of 118.683 > Ftable of 3.11 of 1.991 and a significance value of 0.000 <0.05.(4) The magnitude of the influence of brand awareness and brand positioning on Emina Skincare Product Purchase Decisions for PPP al-Fathimiyyah Tambakberas Jombang students is evidenced by the R Square value of 75.5%. Multiple linear regression equation in this study: Y = 12.155+ 0.391X1 + 0.780X2 + e

Ekonomia: Jurnal Ekonomi Syariah

Determinan Peningkatan Pendapatan Pedagang Kaki Lima Di Kawasan Pondok Pesantren Bahrul Ulum Tambakberas Jombang

Pengaruh Brand Awareness dan Brand Positioning Terhadap Keputusan Pembelian Produk Skincare Emina