Ekonomia: Jurnal Ekonomi Syariah

Pengembangan Unit Usaha Ibbien Store Melalui Matrix TOWS

2024-10-05T08:50:19+07:00

The context of the research raised is How is the Development Strategy of the Ibbien Store Business Unit of Bumi Damai Al Muhibbin Islamic Boarding School Tambak Beras Jombang and How is the Impact of Implementing the Development Strategy of the Ibbien Store Business Unit of Bumi Damai Al Muhibbin Islamic Boarding School Tambak Beras Jombang. This research uses a qualitative approach with a descriptive design to examine the Development Strategy of the Ibbien Store Business Unit of Bumi Damai Al Muhibbin Islamic Boarding School in Tambak Beras Jombang. Researchers act as the main instrument, collecting data through observation, interviews, and documentation.

The results showed that the Ibbien Store development strategy at Pondok Pesantren Bumi Damai Al Muhibbin Tambak Beras Jombang through TOWS analysis showed a significant positive impact. First, the SO strategy helps Ibbien Store capitalize on strengths such as caregiver information and free shipping policies to attract customers and expand the market. Credit offers and affordable prices also increase consumer purchasing power. Second, the ST strategy uses internal strengths to deal with external threats, such as price flexibility and sales skills that respond to negative feedback and maintain the company's reputation. Third, the WO strategy utilizes opportunities to overcome weaknesses, such as increasing product innovation through market feedback and collaboration with local communities for labor and distribution solutions. Fourth, WT strategies focus on reducing weaknesses and avoiding threats, such as member training to improve skills, market research to understand consumer trends, and development of efficient delivery services.

Pengaruh Brand Awareness dan Brand Positioning Terhadap Keputusan Pembelian Produk Skincare Emina

2023-08-14T04:47:56+07:00

This study aims to determine whether brand awareness and brand positioning have an effect either partially or simultaneously on purchasing decisions for Emina's skincare products in the Pondok Pesantren Putri Al-Fathimiyyah Tambakberas Jombang. The research method used is a survey with a quantitative approach and data obtained from the results of distributing questionnaires or questionnaires. The sampling technique used was random sampling with a sample of 80 multiple people using the IBM SPSS version 26.0. The results showed that: (1) Significantly brand awareness of Emina Skincare Product Purchase Decisions at PPP al-Fathimiyyah Tambakberas Jombang students, as evidenced by the tcount value of 2,296 > ttable of 1,991; a significance value of 0.000 < 0.05; and multiple linear regression coefficient of 0.391;(2) Significantly brand positioning on Emina Skincare Product Purchase Decisions at PPP al-Fathimiyyah Tambakberas Jombang students, as evidenced by the tcount value of 8.025 > ttable of 1.991; a significance value of 0.000 < 0.05; and multiple linear regression coefficient of 0.780;(3) Significantly brand awareness and brand positioning on Emina Skincare Product Purchase Decisions at PPP al-Fathimiyyah Tambakberas Jombang students, as evidenced by the Fcount of 118.683 > Ftable of 3.11 of 1.991 and a significance value of 0.000 <0.05.(4) The magnitude of the influence of brand awareness and brand positioning on Emina Skincare Product Purchase Decisions for PPP al-Fathimiyyah Tambakberas Jombang students is evidenced by the R Square value of 75.5%. Multiple linear regression equation in this study: Y = 12.155+ 0.391X1 + 0.780X2 + e

Determinan Peningkatan Pendapatan Pedagang Kaki Lima Di Kawasan Pondok Pesantren Bahrul Ulum Tambakberas Jombang

2024-07-23T07:22:56+07:00

Abstract: That investigate points to determine the impact of education, work involvement, entrepreneurial attitudes on the pay of road sellers within the Bahrul Ulum Tambakberas Jombang Islamic Boarding School region, at the same time or mostly. The populace in this consider were all 112 road merchants. The sample in this ponder was 28 traders who were gotten through a sampling technique using random sampling. This inquire about employments numerous direct relapse investigation procedures. The comes about of this investigate appear that education has an immaterial impact, work experience and entrepreneurial attitude have a significant effect, whereas at the same time having a noteworthy impact on the wage of road. This investigate is as it were constrained to street vendors in the Bahrul Ulum Tambakberas Jombang Islamic Boarding School area, therefore it is recommended to use a wider research sample in future research. As well as adding survey variables that influence business income.