Ekonomia: Jurnal Ekonomi Syariah

Pengaruh 7P Marketing Mix Terhadap Keputusan Pembelian Pada Toko 99 Bungatan Situbondo

2023-08-14T04:37:38+00:00

Purchasing decisions are the main priority in this study because the level of competition is getting tighter considering the number of similar business. One way to attract consumers’ desire to make a purchase is by implementing the 7P marketing mix strategy. The study of the influence of the marketing mix on purchasing decisions for a bussines has actually been done a lot. however, it is still rare to find a study that ranks the sterngths of each the seven elements in the marketing mix. Because in reality not all 7P marketing mixes can be equally prioritized as the main weapon in the doing bussines. This study uses a conclusive type of quantitative approach. The sampling technique used is the slovin technique obtained 59,5 or 60 respondents as samples. The data collection technique used is a questionnaire. The data analysis method used is hypothesis testing t anf f. The results of data analysis show that all independent variables in the study individually have a significant effect on the dependent variable. Because all sig values in the test show 0,000 < 0,05. In addition all independent variables in the study have a value of t_count > t_table. In addition from this test it can also be concluded that the percentage rank of each independent variable. The first is the Phisyacal Evidence variable, then Process, People, Product, Promotion, Place, and the last is Price.

Strategi Pelayanan Prima Untuk Meningkatkan Loyalitas Nasabah Terhadap Produk

2024-06-06T04:35:45+00:00

Lembaga keuangan seperti koperasi simpan pinjam menyediakan jasa simpanan dan menyalurkan berbagai bentuk pinjaman untuk meningkatkan taraf hidup masyarakat. Penelitian ini mendeskripsikan strategi pelayanan prima dalam meningkatkan loyalitas nasabah terhadap produk di KSP Modern cabang Tegaldlimo, Banyuwangi. Strategi yang diterapkan meliputi pendekatan langsung ke nasabah melalui kunjungan ke rumah dan pengenalan produk KSP Modern. Tujuan penelitian ini adalah untuk mengetahui strategi pelayanan prima dalam meningkatkan loyalitas nasabah di KSP Modern cabang Tegaldlimo, Banyuwangi, serta dampak dari strategi tersebut. Penelitian ini menggunakan metode kualitatif dengan data primer dan sekunder. Pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi. Analisis data meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Fokus penelitian adalah strategi pelayanan prima untuk meningkatkan loyalitas nasabah di KSP Modern cabang Tegaldlimo. Hasil penelitian menunjukkan bahwa strategi pelayanan prima di KSP Modern sudah memenuhi standar kualitas yang maksimal. Pelayanan yang baik berdampak positif pada KSP Modern, mempengaruhi kepuasan dan kepercayaan nasabah. Untuk meningkatkan loyalitas nasabah, KSP Modern cabang Tegaldlimo mengandalkan konsep pelayanan prima 6A, yang meliputi sikap, penampilan, tindakan, kemampuan, perhatian, dan tanggung jawab.

Resiliensi Ketahanan Ekonomi Petani Apel dalam Mengatasi Gagal Panen di Desa Madiredo Pujon Malang

2024-07-18T07:38:51+00:00

The purpose of this study is to determine the process of resilience of apple farmers' economic resilience in overcoming crop failure in Madiredo Pujon Village, Malang. The type of research used in this study is qualitative research and this research will later describe interviews in depth as well as surveys and observations of the research subjects being studied in order to provide a clear picture of the resilience of apple farmers' economic resilience in overcoming crop failure in Madiredo village. The subjects of this study took a sampling of 20 farmers from a total population of 100 apple growers. Data collection techniques use interviews, observation, and documentation techniques. Data analysis techniques used in this study are data reduction, data presentation, and conclusions. The data validity technique carried out in this study is triangulation. The results of this study show that the disease of scales is.