Strategi Pengembangan Usaha Peternakan Bebek Hibrida

(Studi Kasus Usaha Peternakan Pawon Bebek Desa Sendanghaji Kecamatan Merakurak Kabupaten Tuban)

Abstract

This research aims to analyze the strategies used by the Pawon Bebek farming business in Sendanghaji Village, Merakurak District, Tuban Regency, in developing its economy. The method used is descriptive qualitative, with a focus on an in-depth understanding of the strategies implemented by the farm. Data was collected through interviews and observations of business owners as well as analysis of related documents. The research results show that a product specialization approach is the key to success for this business. Focusing on duck meat production as the main product has helped the farm gain a competitive edge in the market. In addition, partnerships with local retailers also make an important contribution in expanding marketing reach and strengthening relationships with surrounding communities. However, there is potential to increase the use of more measurable marketing strategies, especially in utilizing online platforms. By maintaining strategies that have been proven effective and continuing to innovate according to market needs, Pawon Bebek has a great opportunity to continue to develop and become a leader in the duck farming industry in its region. In conclusion, the strategy used by the Pawon Bebek farming business has an important role in developing the local economy and makes a positive contribution to the growth of the business and the surrounding community.