Strategi Promosi dalam Meningkatkan Jumlah Anggota KSPPS BMT PETA Cabang Jombang

Abstract

Financial institutions in Indonesia are very diverse, ranging from the well-known aka the existence of extension to the archipelago such as BNI or BRI, there are also medium-term financial institutions in existence such as BMT because their reach is not as big as the BNI institution. In maintaining the existence of this outreach, a strategy must be used to promote the institution. In this case, the promotion must be able to attract people's suggestions so that it can easily attract new customers with a number of promising investments. In the preparation of this thesis, the author uses a qualitative type method where the method is more prominent in the stage of developing meaning based on field studies. The data obtained were based on direct observation, interviews, and field descriptions as well as several book sources that were in accordance with the existing field facts. The data analysis phase used in this research includes, data collection, data reduction, data presentation and conclusion drawing. The object in this research The results of the research that have been carried out show that the promotional strategy used by KSPPS BMT PETA is more prominent in the aspect of picking up the ball but does not rule out strategies in other financial institutions including sales promotion, social media and so on. This strategy in its implementation tends to be very synchronized with the condition of the local community, this is shown by the appreciation of the community in the form of the many who take part as customers. The reality on the ground shows that the strategy used is aimed at balancing the competitiveness between financial institutions, both conventional and non-conventional, aka muamalat.